Binary 1702 · Operating Partnership

I rebuild the operational spine of $2–5M service businesses.

Fixed-scope diagnostic and sprint engagements for founder-led businesses drowning in tool sprawl. No retainers. No discovery debt. The architecture map and the working systems both belong to you when we're done.

01 — The problem

The founder is the integration glue. That's the actual problem.

The part of the business that brings the most revenue is also what keeps me from building everything else.

— A founder, on our first call

Every $2–5M service business I work with says some version of this. Twenty-five years of growth without architectural strategy. Ten to fifteen tools, none of which were chosen together. A founder personally syncing data every morning because nothing else does. An audit prep cycle that costs two full days every quarter. A 45-day drip sequence that strands warm leads the moment it ends.

The business is the asset. The founder is the integration glue holding it together. That's the work.

02 — How I work

Two phases. Fixed scope. No retainer.

Phase 1 — Diagnostic
Map the spine.
$2,000 · 1 week
  • End-to-end map of every tool, every integration, every manual handoff.
  • Written report identifying the highest-ROI automation targets and the bottlenecks costing the founder the most hours per week.
  • Sprint 1 roadmap, prioritized by founder time bought back — not by what's technically interesting.
  • The immediate bleeders — broken invites, dead links, sync failures — fixed in the same week.
Phase 2 — Sprint 1
Ship the spine.
$5,000 · 4 weeks
  • Execute the top priorities from the diagnostic. Build the missing flows. Restructure what needs restructuring.
  • Automate the manual syncs that were eating the founder's mornings.
  • Whiteboard handover: the founder owns the architecture map at the end, not me.
  • Measured outcomes documented at week 5 — the same numbers we targeted in week 1.
Diagnostic credit $2,000 applied to Sprint 1. Effective total $5,000. Fixed scope. Fixed timeline. No retainer.Phase 2+ (revenue stream expansion, ongoing support, productized vertical snapshots) scoped separately — if the work earns it.
03 — Live engagement
Week 1 of 5 · Sprint 1 in flight

13 Systems, One Founder, 25 Years of Tool Sprawl

The client. A 25-year-old service business with a 50,000+ contractor database, a 16,000+ member online community, 600+ five-star reviews, and enterprise-level customer relationships. Solo founder. Everything ran on the founder's calendar and the founder's memory.

The spine. Go High Level (CRM + SMS), Signing Order (operations database), WordPress (customer site), GoCollab (community + training), DocuSign (e-sign), Zapier (the glue trying to hold it together). Bolted on top: payment processing, scheduling, email infrastructure, storage, marketing automation, and the rest of the modern small-business stack.

What's shipped (Week 1). All 13 systems mapped end-to-end. Broken calendar invites that were costing client trust: fixed. Dead links across the customer-facing site: fixed. Diagnostic report and Sprint 1 roadmap delivered.

What's in flight (Weeks 2–5). Restructuring GoCollab into intent-organized courses so members see their subscription's value. Building the missing upgrade/downgrade flow across three tiers. Automating the GHL ↔ Signing Order sync that was eating ~10 hours/week. Fixing the GHL opportunity filter that resets every login. Extending the 45-day drip into a perpetual newsletter cadence.

Manual sync work
~10 hrs/wk to near zero
Audit prep
2-day fire drill to routine
Founder time back
~1.5 days/week
13 disconnected systems
one operational spine
Most consultants send you a case study from 18 months ago, or refuse to share anything because of NDA. I'd rather show you a real engagement in progress, with the founder's permission, so you can see how I actually work — not how I package myself afterward. This page will be updated with measured outcomes at the end of week 5.
04 — For MSP partners

The call you make when the client's non-IT stack is a mess.

If you run an MSP or MSSP serving compliance-heavy verticals — CMMC, SOC 2, HIPAA, FTC Safeguards — your clients have business operations problems that aren't in your SOW, and nowhere clean to send them. That's me.

The simplest version of the partnership: you send me a client, I run a one-week diagnostic, the client walks away with an architecture map and a roadmap. That's the entire ask of you.

binary1702.com/msp

See the partnership model →
05 — About

Ben Basuni · Operating Partner, Binary 1702

I run fixed-scope engagements because the consulting industry has trained founders to expect open-ended retainers, scope creep, and PowerPoint decks they can't act on. None of that is what a $2–5M service business needs. What it needs is a person who maps the actual stack, ships the priorities, and hands the architecture back to the founder.

Binary 1702 is a Wyoming LLC. The engagement model is fixed. The deliverables are real. The founder owns the work at the end. That's the entire pitch.

Drowning in tool sprawl? Or running an MSP and recognize a client in this?

Email is the fastest way to start. I read everything, and I'll tell you within a day whether the diagnostic is the right fit — or whether you need a different kind of help.