Binary 1702 · Internal Edition

Your team is held together by iMessage and WhatsApp. Let's fix that.

We build the internal operational spine for 10-15 person businesses running on group chats, scattered notes, and tribal knowledge that lives in the founder's head.

From this
iMessage
WhatsApp
Microsoft Teams

Group chats, scattered notes, and the founder's memory as the only knowledge base.

To this
Slack
Notion

A real operational spine. Searchable history. Documented processes. Knowledge that lives in the system, not just in you.

01 — The problem

The founder is the help desk. That's the actual problem.

You're a 10-15 person business doing $1-5M in revenue. You grew up on email and word-of-mouth. Everything operational lives in iMessage group chats, WhatsApp, random Google Docs, and your head.

Critical information disappears into chat history. Decisions get made in threads that nobody can find later. New hires ask the same questions for three months because nothing is written down. Your team's only knowledge system is texting you. You know you need Slack and Notion, but you don't have time to figure them out or roll them out properly.

The founder is the integration glue — not for the customer-facing stack, but for the team's knowledge. That's the work.

02 — How we work

Two phases. Fixed scope. No retainer.

Phase 1 — Internal Diagnostic
Map the internal spine.
$2,000 · 1 week
  • 60-min interview with the owner. 30-min interviews with 2-3 key team members.
  • Full audit of current communication: iMessage, WhatsApp, email patterns, where information lives (or dies).
  • Identify what's breaking: onboarding bottlenecks, repeated questions, information silos.
  • Written diagnostic identifying what Slack and Notion need to replace, prioritized by founder hours bought back per week.
  • Sprint roadmap with rollout plan.
  • Immediate fixes for the worst pain points.
Phase 2 — Internal Sprint
Ship the internal spine.
$5,000 · 4 weeks
  • Slack setup from scratch: workspace, channels, naming conventions, notification norms. Migration plan from iMessage/WhatsApp.
  • Notion build: clean information architecture designed for your team. Databases for people, projects, SOPs, decisions, meetings.
  • SOP extraction from your team's heads, written up properly.
  • Team training session (90 min, recorded for new hires).
  • Owner deep-dive (60 min).
  • 30-day adoption support while the team shifts over.
  • Measured outcomes documented at week 5.
Diagnostic credit $2,000 applies to Sprint. Effective total $5,000. Fixed scope. Fixed timeline. No retainer.
Launch pricing — first 2 clients only: $4,000 bundled. After that, standard pricing applies.
03 — What you get

Real outcomes. Not vibes.

10-15 hrs/week back for the owner
50%+ reduction in onboarding time
70%+ drop in repeat questions to leadership
Notion the team actually opens
04 — Why us

Three things separate us from the dozen 'Notion consultants' in your inbox.

We're a pair, not a freelancer. Ben does the architecture, the build, the technical setup. Gladys runs the interviews, captures the voice, makes the documentation feel human. Most Notion consultants are one person doing both halves badly. We split the work the way it should be split.

We build from scratch, not from templates. Binary 1702 is an operational consultancy first, tools second. Slack and Notion are the medium — the actual work is the architectural thinking behind them. You're not hiring a Notion expert who learned about business. You're hiring business operators who happen to use Notion.

We do the whole system, including adoption. Most consultants drop a Notion template and run. We extract the SOPs from your team's heads, build the Slack and Notion infrastructure from zero, train the people, and stick around for 30 days while adoption settles. You don't get a template. You get a working system.

05 — Who this is / isn't for

Is this for us?

Yes, if:

  • 10-15 employees
  • $1-5M revenue
  • Owner-led
  • Running on iMessage, WhatsApp, or email for team communication
  • Feeling that the team is bottlenecked by the founder's memory

No, if:

  • ×Under 5 people (you don't need this yet)
  • ×Over 25 (you need a real ops hire)
  • ×Already running Slack + Notion smoothly (you don't need us)
  • ×On Microsoft Teams + SharePoint (different stack, not the right fit yet)
  • ×Shopping purely on price

Ready to book the Internal Diagnostic?

Tell us about your team. We'll respond within 24 hours with whether the Diagnostic is the right fit.